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Big Data is applied in online gambling to address promotion, distinguishing demographic activity, finalising the rate of payoffs, granting security for players, and adhering to gambling responsibility. Casino Market offers its services for a professional utilisation of such analysis for your marketing strategy.

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2 Data and methods. The data from this work comes from my virtual ethnographic journey playing ZP (April-June 2013), as part of my larger doctoral study. I chose to participate fully in ZP as this allowed me the opportunity to identify and examine the influences of the game design and intention of the poker application, rather than to observe my participants playing poker in the ZP community.

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